In this world of innovative web technologies, you can find various options for building a robust online shopping portal. The abundance of royal oak web design dependable content management systems is baffling online vendors in choosing the right web technologies to build their e-commerce stores. In this situation, Magento is emerging as the best option for online retailers. It is an innovative and online shopping favored open source content management system, which is known for default payment gateway integration feature. Thus, it has become the most preferred CMS tool for building e-commerce portals that is giving a rise to Magento development services.

Top features of Magento based E-commerce portal are mentioned below:

Customer Driven Features: In this new michigan website design companies business environment, it has become essential to have customer-driven features in your e-commerce website. Since, it will help you in catering your customers in a better way. There are some client-centric features in Magento that are mentioned below:

Customer Segmentation: With the help of this feature, you can divide your targeted customers in various segments like age, location, and buying behavior. Such customer segmentation will let you showcase your products in an impressive manner.

Targeted Promotions: This feature of Magento ensure the better results of all e-commerce store promotional activities.

Product Suggestion Tool: It is a useful feature of Magento that makes shopping easy and comfortable. Your customers can choose the best products from the pop up suggestions.

Reviews and Ratings: This is the best tool to showcase the best products of your site. Your customers can rank and review the showcased products as per their personal experience. The recent research over online shopping behavior indicates that online buyers prefer to read the reviews of a product before purchasing. Thus, it is going to help you greatly in showcasing your products with valuable ratings and reviews.

Easy search capability: This feature helps your customers in finding the needful products from your wide ranging product lines.

Brand Development Aspects: There are some special brand development features in Magento that will help your store in gaining a feat in online shopping arena. These aspects increase the brand loyalty among your customers.

Customer Rewarding Points: With the help of this feature, you can reward your constant customers by providing discount coupons and gifts. It will develop a responsive image of your e-commerce brand among your customers.