-The number of units required to achieve a desired GRP level in a specific market.

Alternative OOH Blue Market Media media
-Alternative media is used to create customized solutions for advertisers, and generally targets specific consumer groups.

American Advertising Federation (AAF)
-A trade association that protects and promotes Blue Market Media UK the well-being of advertising.

American Association of Advertising Agencies (AAAA)
-A trade association that represents the advertising agency business in the United States.

Association of National Advertisers (ANA)
-A trade association that champions, promotes, and defends marketing interests.

Audited circulation
– The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established national procedures approved by the buyer and seller community.

-The available media space for sale at any given time in a market.

Backlit units
-Advertising displays that allow illumination of copy from the back to make it more visible.

Bar coding
-Similar to Universal Products Code (UPC) systems in retail stores. This system allows for scanning to track date, times, location posted, etc.

-Measuring and adjusting both line color and the intensity of individual pixels to ensure image consistency across the entire display.

Campaign period
-The length of an out of home campaign usually measured in days or weeks.